The campaign for the 8th of March in 2020 consisted of a series of illustrated posts shared on our social networks. These followed three models: “mmmmás mujeres” (“more women”), "mmmme cago en" (“screw”), and "mmmme quiero” (“I want/love me”).
The idea was, on the one hand, to take a stand as a studio by claiming where we demand more women, what we despise and how we want ourselves, and on the other hand, to offer a platform for more people to do the same. Thus, in addition to the original posts, templates with the same structure were shared for each person to complete and put into circulation.
It is a very graphic campaign, simple but effective, that incorporates lilac to the brand's trademark colors. A campaign that plays, expresses, criticizes and desires.