Arteco is a software company from the Balearic Islands that offers its clients custom software development. They knocked on our door asking for a redesign of their brand, which already had a successful 10-year trajectory. They needed to evolve graphically towards a more approachable and professional image, which would endorse their ability to carry out complex projects as they had been doing for the last few years.
The final solution we developed is based on the programming language, taking the two slashes as a symbol, and the emoticons made with typography to give corporate communications a friendlier tone. The font and colors chosen, on the other hand, communicate the company’s seriousness and commitment, thus obtaining a solid and recognizable brand image.