Jimmy Boyd is a renowned perfumer who develops alternative and natural fragrances for individuals and brands. His vocation is creativity and personalized service.
For them we created the biorganic line, where natural beauty and the Bio concept are the pillars of the perfume collection. We decided to unify the packaging for all the fragrances, leaving it neutral white and applying the typography in reverse embossment, thus giving all the prominence to the bottles inside. The bottles, full of colorful perfumes and leaves and flowers, have the essential information printed in a subtle way, intentionally leaving the graphics in the background to highlight the beauty of the product.
In addition to the packaging, we also redesigned the Jimmy Boyd brand, giving it a more professional, elegant and modern appearance.