The B Journey
TheBjourney is so much more tan just a natural cosmetics Brand; it is the inner journey of each one of us. A journey that helps you connect with the essentials of everyday life and gets the best out of you. Moments of happiness, beautiful things and taking care of oneself in a conscious way, while being respectul with nature.
When Júlia and Aitana contacted the studio, they had a clear vision for their brand: they wanted it to be elegant, harmonious and warm, reflecting the brand’s quality and commitment to the environment. The identity emphasizes the B in the name, which represents the journey towards beauty and well-being. The logo was created enhancing the presence of color in the B and applying a refined typeface with personality. The color code on the packaging gives each product their own chromatic identity, creating differenciated products and at the same time a coordinated and identifiable set.